A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?
It is a classic marketing technique and is still very much used these days, and with great efficiency.
Food businesses have many rules to respect when it comes to their packaging. After the pain, effort, and excitement (!) that goes into creating and manufacturing your product, labelling can reveal itself as more confusing than anticipated. So, here’s what you need to look out for!
Today your brand needs to be distinct, memorable, adaptable, cohesive, consistent, scalable with your growth and easy to apply for all your team members.
And what better way to learn than from the ones who built a strong identity perfectly fitted for their target audience?! We chose to analyse some of the brands we admire in 5 different industries to help you find the inspiration.
Get inspired from these 11 creative packaging design styles and design your own beautiful food packaging.
Packaging design is a crucial part in making or breaking a product. Not only does it need to stand out but it has to be unique, authentic, memorable, relatable and show exactly what it is… Not an easy job, indeed.
11 Styles To Inspire Your Creative Food Packaging Design Read More
