As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping.
We never know what a new project will bring, but we are always up for it!
Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.
Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink.
Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.
In a world where information is mainly consumed through visuals, icons and symbols are more and more relevant. They’re everywhere; from your basic website to airports and roadsides.
Icons and symbols are information put in its simplest, but most accurate form. And in today’s culture, we rely on them to navigate through life.
Pyreken Pyrethrum offers natural insecticides directly to customers but also businesses such as big retailers, pest control companies, schools, agriculture, and farmers in Australia and New Zealand.
Their business is situated here on the Sunshine Coast, Queensland, Australia – a fantastic part of the world which Visual Targets also calls home ☺.
A mascot can be a very powerful move for a brand. We’ve seen it work times and times again! Who else has the tender childhood memory of Tony the Tiger (the Frosties mascot)?
It is a classic marketing technique and is still very much used these days, and with great efficiency.
Food businesses have many rules to respect when it comes to their packaging. After the pain, effort, and excitement (!) that goes into creating and manufacturing your product, labelling can reveal itself as more confusing than anticipated. So, here’s what you need to look out for!
EDM or Electronic Direct Marketing (also referred to as Email Marketing) is the strategy used by businesses to reach out to targeted potential customers through online channels, usually emails, to build personal relationships, generate leads and increase sales.
A medical and health industry company, Constar, asked us to have a look at their EDM. See how we improved their open rates, generated leads and kept their branding consistent.
Appealing Email Marketing for a Medical Supplies Brand Read More
It can be daunting to get off the ground when you’re just starting. So first; take a deep breath….
…Yes, there’s a lot to do but you’ll get there. One task at a time.
To help you, we made this checklist or the tools you should use to get your name out there.
Marketing yourself: how to get started as a Personal Trainer Read More
Companies usually fall back on digital when it comes to advertising (which, don’t get us wrong, is a big and effective part of marketing!), but you can also think a bit outside the box by using physical promotional items.
Don’t underestimate the power of gifting a cool accessory to inspire customer loyalty.
