As designers, we know that every logo will start from a different point. From a nebulous idea drafted quickly on a cafe napkin to the already half-done or almost there designed logo that only needs reshaping. We never know what a new project will bring, but we are always up for it! Here is the perfect example. Over the year, we designed a logo for each business of this family of 3.

Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink. Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.